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Search Engine Optimization (SEO) is a multifaceted approach to improving the visibility and ranking of a website on search engine results pages (SERPs). In today's digital landscape, where online presence is crucial for businesses, SEO has become an essential component of any successful marketing strategy. The goal of SEO is to enhance a website's organic (non-paid) visibility by optimizing various factors that search engines consider when determining rankings. One of the key elements of SEO is keyword research. This involves identifying the specific words and phrases that users are likely to search for when looking for products, services, or information related to a website's content. By strategically incorporating these keywords into website content, meta tags, and headings, businesses can increase the chances of their pages ranking higher in search results.

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